What makes Tumblr so valuable for brands is its open-ended design and the tendency of content to spread further than on other networks. Because Tumblrs can be custom-designed, brands have a real opportunity for nuanced, visually-driven storytelling; by "reblogging" consumers can take this content and make it their own - lending the full weight of their blog to the original message, rather than being counted anonymously in a mass of "likes". The creative implications of this combination are vast while the earned media impact is exponential. We're thrilled to be an A-List Partner.
